No ticket to ride: Why the transport industry needs to keep up with the demand for mobile

To meet the demand for ease and continuity in travel, transport operators need to collaborate to offer passengers one virtual ticket, from beginning to end, says Steve Wakeland, Executive Chairman, ITSO.

The provision of integrated transport services is at the heart of developing smart cities. The unifying factor to bring different transport modes together is to give the travelling public the ability to pay for and access them through one device, their smartphone.

 Due to constantly developing technologies, there is a mounting expectation for everything to be available at our fingertips, and joining up all forms of public transport in our smart devices is a necessary evolution.

Across all industries, we are seeing a shift towards mobile payments and in transport the focus is on providing a ticket straight to the passenger’s mobile phone. These can vary from m-tickets, held on a mobile device in a travel app and e-tickets, which provide a barcode downloaded to a mobile phone and scanned at ticketing gates.

 In addition, Host Card Emulation (HCE) technology enables a travel smartcard to be stored on your mobile phone, therefore securely storing virtual tickets and replacing the need for a paper ticket.

Read the full article by Steve Wakeland on SmartCitiesWorld.com

JB